Buy, pretty please

Another thing I really know nothing about is copywriting. Both in terms of ads and when creating the occational landing page. Google Adwords is excellent in terms of a means to find out click through rate for individual ads, but there is also the aspect of how an ad copy relates to your site. If you promise too much surfers may click a lot but get turned off when you don't seem to deliver on your landing page. You somehow have to squeeze out visitors that are in the right mindset.
Lots of the later kind of analysis can be done with any traffic source if doing a few lines of simple scripting. Online advertising has the excellent benefit of there being statistics to harvest from whatever you do, it's just a matter of making a system setting things up and doing it. There are free services like tracking202 for this, but the free version is supposedly really slow and unstable so my plan is to soon get a system of mine started instead.

The bottom line is that especially if profit margins are slim you will need to compare lead generation for everything imaginable that is yours to change. Above all ad copy and landing page. And if there is anything I have learned before, it's that my instinct is never to be trusted. Sites that look good can often convert terribly and vice versa. And often it seems, contrary to what at least I tend to think, it really IS the one screaming the loudest that makes the most sales. Big letters, in red, and exclamation marks often make your site look really spammy and untrustworthy. But it also seem to grab many peoples' attention to the point when they want to ignore their possible initial reaction to the looks of your site. And even if it's easy to laugh at TV Shop and Clickbank product sites, there must be a reason for them looking the way they do (and is the preferred method of selling for a site that doesn't really have a trademark reputation to protect) so I think my next landing page attempt will sacrifice all possible product credibility and just scream BUY. BUY YOU FOOL..!

So making a system for cross running landing pages will be my next step. Also stats are nice.