SEO

If you read my previous post you have figured that it is PPC that I'm doing. That is Pay Per Click, or basically paid advertising. SEO (or Search Engine Optimization) I pretty much know nothing about. It's all about getting high rankings on Google these days (and have been for quite many days) and finding your own niches to promote and then go after it with blood and tears and above all link building.
It is possible that SEO is not as much "inside secret blahblah" as it is hard work. It probably is a lot of tricks that you can do but link building seems to always come out as a crucial factor to high rankings on the google searches.

Somehow you have to get people linking to your site and recently it seems, at least many claims, that reciprocal linking does not do it anymore. The good old way was to write some fancy email about how you liked someones site and offered a link in return to theirs. This Google has seen through now. Ideally you will make a site that is so fantastic that lone surfers will find it worthy of a link without asking for anything in return.

This is why I get exhausted just thinking about SEO. Maybe reciprocal linking isn't as bad as some say, or you could benefit from some elaborate "if you link to my site A, then I will place a link to your site from my site B that is of a somewhat related topic", but this also seem exhausting, and you always suspect that Google has some evil algorithm to detect even this (which I reckon is quite impossible if you take lengthy precautions like not hosting both of your sites on the same server, and even not using the same whois information on your A and B domains.

Maybe I'm giving Google too much credit but I'm not sure if I have the energy to find out just today. I made a couple of sites in the last year, but it's easy to lose interest when they stall on pagerank zero and those organic links of free will are rarely if ever placed. PPC doesn't require such a long period of work before you see some results, but organic traffic is free and of excellent quality, and those are attributes that can water the mouth of any marketer. It's too bad dinner isn't served at 6, more likely it (may) be served in 6 months.